Top 12 Amazon Influencers in 2024 + How to Become One 

Amazon is one of the biggest online shops in the world. There are many ways to make money on this platform and becoming an Amazon influencer is one of them. But what is an Amazon influencer?

Anyone with an online following and an Amazon storefront can be an Amazon influencer. As a social media influencer, you can join the Amazon influencer program and start your storefront Amazon page.

Let’s look at everything you need to know about becoming an influencer on Amazon.

How to Become an Amazon Influencer

To become an Amazon influencer, you first need a social media following. The following terms are necessary for applying to the Amazon influencer program:

• Your social media presence should be on Instagram, TikTok, YouTube, or Facebook.
• You must have a decent audience size. Some sources say at least 1000 followers, but Amazon does not specify any numbers.
• Your engagement is also an important factor. If your audience number isn’t reflected in your likes or comments, you may need to work on your Instagram engagement. 
• Last but not least, you need to sign up for the Amazon influencer program.

Apply to Amazon’s program, build your storefront as you wish, and create content surrounding your Amazon store. Something else that might prove helpful is looking into other successful Amazon influencers. Let’s take a look at where you can find these influencers.

How to Find Amazon Influencers and Their Storefront 

The easiest way to find the best Amazon influencers is through influencer marketing platforms. Your best choice is a free platform like Ainfluencer.

1. Influencer Marketing Platform Such as Ainfluencer

You can think of influencer marketing platforms as a place for influencers and businesses to connect. Ainfluencer is one of these platforms that offers all of its services for no charge at all. 

Amazon storefronts link to influencers’ social media accounts. This means that once you find the influencer of your choice, you can easily find access to their Amazon links as well. With Ainfluencer, you have two methods to get there.

You can either set up your campaign and wait for Amazon influencers to contact you, or look for an influencer that meets your standards through the free influencer discovery tool. Ainfluencer is a free DIY platform that makes connections with influencers easy and smooth.

2. Amazon Live

Do you remember the teleshopping channels from the 90s? Amazon Live is the internet version of those channels. These live streams give a space for creators to showcase the products they have in their storefronts.

These live streams are all done by Amazon influencers. So everyone you see on this page is an influencer you can work with.

3. Amazon Hashtags

Another easy way to find Amazon influencers is through hashtags. Most influencers categorize their content by using hashtags. Amazon influencers use tags such as #AmazonFinds, #AmazonDeals, #AmazonPrime, or simply #Amazon.

So if you go through the tags mentioned above, you’ll be able to find many Amazon influencers.

4. Introduction Lists

Last but not least is using lists such as this one. Leave the research to others and don’t waste your time looking through numbers and stats. We have the best Amazon influencers in a neat and compact list for you right here.

Top 12 Amazon Influencers

The online world is constantly changing. There are newer influencers on the horizon every day. This is a list of the current top 12 creators we could find on Amazon.

1. Jalissa Queen

The best kind of review is someone who uses the products professionally. Jalissa is a professional photographer who reviews products on the side. Her main niche is photography but she also reviews products in fashion and technology.

Jalissa’s talent in photography makes her reviews very visually pleasing. She has 16K followers on Instagram and many people trust her opinions in the field. Jalissa Queen’s Amazon storefront is one of the most beautiful pages on the platform.

2. Ashley Marquez

Ashley is focused on bringing a new and exciting look to education. The main fields of products she reviews and promotes are fashion, kids, and teaching. She gained a lot of attraction when remote learning became mandatory and parents needed new products.

Her openness to various fields allows for any business in education, kids, or fashion to be able to work with her. Ashley’s Amazon storefront is the perfect place for moms to explore.

3. Rocky Barnes

With just short of 3.5 million followers on Instagram, Rocky is an official influencer. Her online career started as a travel vlogger and later developed into a lifestyle content creator. 

You can see the reflection of this journey in Rocky Barnes’ storefront as well. She is one of the best fashion Amazon influencers. Other than that, you can find products such as back-to-school supplies, kitchen supplies, jewelry, travel must-haves, and even backyard items.

4. Andy Feliciotti

Andy is more of a jack-of-all-trade. You could say his niche is around technology and home products but realistically, Andy recommends products he finds awesome. That’s the idea behind his website, Awesomestufftobuy, also comes from.

Andy is an official Amazon affiliate and an influencer. He is one of the most experienced Amazon influencers and has taken it upon himself to teach the ways of the trade to his fellow influencers as well.

5. Devyn Simane

Devyne was originally a dating coach and a professional matchmaker. She later moved her online presence towards being an Amazon influencer. Her products still surround the same topic as her original career path. 

Something that sets her apart is that she doesn’t operate around a single niche. She is a dating and beauty blogger, but her content has so much more to offer. Devyn Simane’s storefront is filled with everything you need for an active dating life. This is a wide range starting with eyeliner and makeup, and ending with home security products.

6. Chelsey White

Once stuck in a boring corporate job, Chelsey realized her love for baking could be her career as well. As she moved from being an accountant to a professional baker, she also started to find an audience on TikTok and Instagram as well.

Chelsey White’s storefront is home to everything you need for baking and cooking. She’s an Instagram Amazon influencer with products such as baking tools, cleaning essentials, and high-quality baking ingredients.

7. Brad Kowitz

Stepping out of the kitchen for a bit, we have Brad Kowitz. Looking to take an off-road trip in uncertain weather conditions? Brad is just the guy for you. Trailrecon is the YouTube channel behind this influencer. 

Brad is dedicated to his off-road lifestyle. He’s adamant that you also have every gear you need for your hiking and camping trips. Brad Kowitz’s storefront has all the equipment you need for a safe off-road adventure.

8. Elle Walker

Elle Walker’s Amazon storefront is called What’s Up Moms and that tells you everything you need to know about this influencer. Ella is focused on house items, specifically products moms can use to make life easier.

If you’re looking for a lifestyle influencer to connect with a family audience then Elle may be the one for you. Her products include cleaning supplies, kitchen items, and children’s toys.

9. Makoccino 

You may know Mako as one of YouTube’s best-known watercolor artists with 1.9 million subscribers on the platform. Other than that, she’s a teacher, an author, and an Amazon influencer. Mako’s content and Amazon’s niche follow the same topic: art.

Makoccino’s storefront mostly consists of art supplies and occasional products for filming and content creation. 

10. Harry Pupper

What really sets Harry apart from other influencers on Amazon is that he’s a puppy. We already mentioned that the best reviewer is someone who professionally uses the products. That means the best dog products reviewer is… a dog.

Harry Pupper’s storefront features everything you need for your canine best friend. From dry food and dental care to toys and adventure gear, you can find all the best pet products with Harry.

11. Justin Braun

Justin is also focused on off-road and hiking adventures. However, what you will find on his storefront isn’t much related to travel essentials. His YouTube channel is the best place to get to know him and his expertise.

His focus is on building and personalizing off-road trucks. Accessories and truck parts are most of what you can find on Justin Braun’s Amazon storefront.

12. TbonesTech

What really brings Tbones to the top of the Amazon influencers list is his deep knowledge of his niche. This influencer is focused on content creation products such as lighting-related items, lenses, photography supplies, and general electronics.

TbonesTech is one of the best Amazon storefront influencers and most of that is attributed to his expertise.

FAQs

So now that you have all the information about Amazon influencers, let’s take a look at some common questions people have:

1. How to Search for Influencers on Amazon?

It’s very easy to find your influencer on Amazon. Just go to Amazon’s website and look up your influencer’s username or keyword and it should pop up. If you’re having trouble finding them you can search their name on Google as well.

2. Do Amazon Influencers Get Free Products?

Yes and no. Amazon influencers receive free products from brands, but not from Amazon itself. Most brands offer products for reviews and possible promotion to influencers of all kinds, including Amazon influencers.

3. Who Are the Best Amazon Home Decor Influencers?

There are many Amazon influencers active in the home decor field. Danielle Donohue, Kyla Herbs, and Jodie Kammerer are some of the best Amazon interior design influencers in 2024.

Conclusion

There are many different Amazon influencers in various niches and fields. If you’re looking for someone to trust for shopping, then a simple Google search can give you all the information you need.

If you’re looking for Amazon influencers to work with for marketing your products, then a Google search may not be sufficient. In that scenario, it’s best to take a look at the best influencer marketing platforms in the business.