How to Sell on Instagram without a Website: Ultimate Guide [2023 Update]

While having a website is undoubtedly essential for any business, it’s not always necessary to sell on Instagram successfully. With the right strategy and approach, you can learn how to sell on Instagram without a website and take advantage of the platform’s massive reach to increase your sales and grow your business.

Social media has become an essential tool for businesses to reach their target audience and promote their products or services. One of the most popular social media platforms, Instagram, has quickly become a go-to platform for businesses to showcase their brand and engage with potential customers. Lots of brands use influencer marketing platforms to find the right bloggers for their brand promotion.

One such platform is Ainfluencer. This free Instagram marketplace is perfect for businesses seeking a way to market their products on a budget. With Ainfluencer’s advanced filtering, you can find influencers related to your niche and close a deal with them to promote your business. Interesting right? Now let’s get back to business.

In this article, we’ll explore some practical tips and tricks on how to sell on Instagram without a website, so you can start leveraging the power of this social media giant to boost your sales and achieve your business goals.

Why Should You Sell Products on Instagram

Instagram has become one of the most popular social media platforms in the world, with over 1 billion monthly active users. This presents a unique opportunity for businesses to reach a large audience and potentially boost sales.

Here are a few reasons why you should consider selling products on Instagram:

Wide Audience

With over 2.3 billion montly active users, Instagram provides businesses with a large and diverse audience. This means that there is a good chance that your target audience is already using the platform, making it easier to reach potential customers.

Visual Appeal

Instagram is a visual platform, and businesses can use this to their advantage by showcasing their products in a visually appealing way. High-quality images and videos can help businesses capture the attention of potential customers and showcase their products in the best possible light.

Engagement

Instagram is a highly engaging platform, and businesses can use this to their advantage by interacting with potential customers and building a community around their brand. This can help to create a loyal customer base and increase the chances of repeat business.

Mobile-friendly

Instagram is a mobile-first platform, which means that it is optimized for use on mobile devices. This is important because more and more people are using their smartphones to shop online, and businesses that have a mobile-friendly presence are more likely to capture this audience.

E-commerce Features

Instagram has a range of e-commerce features that businesses can use to sell their products directly on the platform. This includes the ability to tag products in posts and stories, as well as the option to create a dedicated Instagram Shop where customers can browse and purchase products.

In summary, selling products on Instagram can be a highly effective way for businesses to reach a large audience, showcase their products in a visually appealing way, engage with potential customers, and take advantage of the platform’s e-commerce features.

How To Sell On Instagram Without A Website

Do you have a product or service you want to sell but don’t have a website? No problem! Instagram can be a great platform to sell your products without the need for a website. Since you want to know how to sell on Instagram without a website, follow these steps carefully:

1. Set up an Instagram Business Account

If you haven’t already, create an Instagram Business account. This will give you access to a range of tools and features that are specifically designed for businesses, including the ability to create product tags and run ads.

2. Write an Interesting Bio

If you want to sell on Instagram, you can’t ignore the Instagram bio. Why? Because it is one of the first things potential customers will see when they visit your profile. It’s important to make a good first impression and use your bio to convey important information about your business. You have to mention your business name and contact information in the bio. Also, writing a call-to-action and hashtags can be beneficial too.

 3. Showcase Your Products

 Instagram is a visual platform, so make sure your products are showcased in the best possible light. Take high-quality photos and videos that show your products from multiple angles and in different settings.

One of the best methods for constantly exposing your products to your customers is scheduling posts on Instagram. By planning your posts, customers will always see your products on their feeds. Whether you have no access to your phone or you are on vacation, your content is going to be posted on your account. And Instagram algorithms will detect you as a valuable, active account that deserves more followers. This is one of the common methods of growing your Instagram followers organically.

4. Use Product Tags

Product tags are a great way to make it easy for customers to purchase your products directly from Instagram. Once you’ve set up your account, you can tag your products in your posts and stories. When a customer clicks on the tag, they will be taken to a product page where they can learn more and make a purchase.

5. Use Instagram Stories

Instagram Stories are a great way to showcase your products and give customers a behind-the-scenes look at your business. Use features like polls and quizzes to engage with your audience and get feedback on your products.

6. Write Interesting Captions

Captions are a critical component of Instagram marketing and can have a significant impact on the success of your campaigns. Captions can increase engagement, help to convey your brand message, and improve the performance of your ads and the discoverability of your posts. Therefore, writing interesting captions for Instagram posts is an essential part of selling on Instagram. 

7. Leverage Influencer Marketing

Partnering with influencers can be a great way to reach new customers and build brand awareness. Look for influencers in your niche who have a strong following and engage with their audience. One of the best Instagram marketing platforms for this purpose is Ainfluencer.

Ainfluencer is a free marketplace for brands and businesses, rewarding their size, to find the right influencers for their brand promotion. Ainfluencer is the first DIY marketplace with a user-friendly environment that even my 90-year-old grandma can work with.

8. Use Instagram Ads

These ads can help you reach a wider audience and drive sales. You can create ads that appear in users’ feeds, stories, or explore page. You can also target specific demographics, interests, and behaviors.

Altogether, selling on Instagram without a website is all about using the platform’s built-in tools and features to showcase your products and engage with customers. These eight simple, yet important, steps on how to sell on Instagram without a website can help you set up your first Instagram shop. 

By setting up an Instagram Business account, using product tags, leveraging influencer marketing, and using Instagram ads, you can reach a wide audience and drive sales directly from the platform.

Tips on How to Sell on Instagram without a Website

There are many creative ways to sell on Instagram without a website. You only need to learn some simple tricks so you can top your game and seize the market. Here are some creative tips on how to sell on Instagram without a website:

Tip 1: Run a Giveaway

Running a giveaway is a great way to attract new followers and generate excitement around your products. To enter the giveaway, require followers to like the post, tag friends, and follow your account. Then you can use an Instagram giveaway picker to introduce the winner. This will help you grow your audience and generate buzz around your brand.

Tip 2 Collaborate with other Businesses

Collaborating with other businesses or influencers in your niche is a great way to reach new audiences and build trust with potential customers. You can create joint posts, share each other’s products, or even run a joint giveaway to promote your products.

Tip 3: Create a Theme for Your Posts

 Another important tip on how to sell on Instagram without a website is creating a theme for your posts. It is a great way to make your account stand out and create a cohesive brand identity. For example, if you sell handmade jewelry, you could use a specific color palette or style of photography that reflects your brand’s aesthetic. You can also use this theme in your invoice to capture the heart of your customers even more.

Tip 4: Use Instagram Live

Instagram Live is a great way to engage with your audience in real-time and answer any questions they may have about your products. You can also use Live to showcase new products or host a Q&A session with your followers. Therefore, as an Instagram business owner, it’s necessary for you to know how to use Instagram live.

Tip 5: Offer Exclusive Discounts or Promotions

Offering exclusive discounts or promotions to your Instagram followers is a great way to incentivize them to make a purchase. You can create a unique discount code or offer free shipping for a limited time to encourage them to take action.

FAQs on How to Sell on Instagram without a Website

Here are some potential FAQs and answers for how to sell on Instagram without a website:

How Do I Accept Payment on Instagram?

To accept payments on Instagram, you need to have an Instagram business account and enable Instagram’s shopping features. Here are the brief steps:

1. Create an Instagram business account if you don’t have one.
2. Connect your Instagram account to a Facebook Page.
3. Create a product catalog in Facebook’s Commerce Manager.
4. Enable Instagram Shopping by connecting your product catalog.
5.  Add product tags to your posts to showcase your products.
6. Connect your Instagram account to a supported payment processor, such as PayPal or Stripe.
7.  Once a customer makes a purchase, they’ll be directed to a checkout page to complete the transaction.
8.  Fulfill orders and manage inventory in your Commerce Manager.

By following these steps, you can accept payments and sell products directly on Instagram.

Can You Sell Directly from Instagram?

Yes, you can sell directly from Instagram through its built-in shopping features. Instagram has various features that allow businesses to showcase and sell their products directly on the platform, such as product tags and the Instagram Shop.

To use these features, you need to have an Instagram business account and meet certain requirements, such as having a connected Facebook Page and complying with Instagram’s commerce policies. Once you meet these requirements, you can add product tags to your posts and stories, allowing users to tap on the tags to see product details and make purchases.

You can also create an Instagram Shop, which is a dedicated section of your profile where users can browse and buy your products. With an Instagram Shop, you can create product collections, manage inventory, and process orders and payments directly through the app.

Keep in mind that Instagram may charge fees for using its shopping features, such as a selling fee and a payment processing fee. You should also make sure to comply with all relevant laws and regulations related to selling online, such as disclosing information about your products and providing clear and accurate pricing information.

Can You Sell On Instagram Without A Website?

Yes, you can sell on Instagram without a website. Instagram provides several features that enable businesses to sell products directly on the platform without the need for a website.

One way to sell on Instagram without a website is to use Instagram’s shopping features, such as product tags and the Instagram Shop. With product tags, you can tag products in your posts and stories, allowing users to tap on the tags to see product details and make purchases directly within the app. The Instagram Shop is a dedicated section of your profile where you can showcase your products and enable users to browse and buy your products without leaving the app.

Another way to sell on Instagram without a website is to use Instagram’s direct messaging feature to communicate with potential customers and process orders. You can create a catalog of your products and share images and information about them through direct messages, and then collect payments through a third-party payment processor such as PayPal or Venmo.

However, it’s important to note that having a website can provide additional benefits for your business, such as more control over the customer experience, increased branding opportunities, and the ability to collect customer data. So while it’s possible to sell on Instagram without a website, having a website can be a valuable asset for your business.

For selling your products through Instagram, you can use Instagram DM apps to automate the selling process. One such app is DMpro. It’s free and it can be a big help in increasing sales through your Instagram account.

How Do I Sell Locally on Instagram?

If you want to sell locally on Instagram, here are some tips to help you get started:

• Use local hashtags: Use hashtags that are specific to your local area, such as #YourCityName, #ShopLocalYourCity, or #SupportLocalYourCity. This can help your posts get discovered by local users who are interested in buying from local businesses.

• Geotag your posts: Geotagging your posts means adding a location tag to your posts, which can help local users find your business. You can do this by selecting “Add Location” when you create a post and selecting your business’s location.

• Collaborate with local influencers: Reach out to local influencers or micro-influencers with a significant following in your area and collaborate with them to promote your products. This can help you reach a wider local audience and build brand awareness.

• Participate in local events: Look for local events or fairs where you can set up a booth and showcase your products. You can also use Instagram to promote your participation in these events and encourage users to visit your booth.

• Offer local pickup or delivery: If you have a physical store or office, offer local pickup or delivery options to customers in your area. This can make it more convenient for local customers to buy from you and help you build relationships with your community.

By implementing these strategies, you can help your business reach more local customers on Instagram and build a strong local following.

How do I get approved to sell on Instagram?

To get approved to sell on Instagram, you need to meet the following requirements:

1. Have an Instagram business account: To sell on Instagram, you need to have an Instagram business account.
2. Meet commerce eligibility requirements: You must meet Instagram’s commerce eligibility requirements, which include being located in a supported market, complying with Instagram’s policies, and having a business that sells eligible products.
3. Comply with commerce policies: You need to comply with Instagram’s commerce policies, which cover things like prohibited products, shipping and returns, and intellectual property rights.
4. Enable Instagram Shopping: You need to enable Instagram Shopping by connecting your Instagram account to a Facebook Page and creating a product catalog in Facebook’s Commerce Manager.
5. Wait for approval: Once you’ve met all the requirements and enabled Instagram Shopping, you need to wait for Instagram to review and approve your account.

How Much Does Instagram Pay?

Instagram does not pay users for using the platform. However, there are several ways that individuals and businesses can earn money through Instagram. The most common method of making money as an Instagram user is through sponsored posts, affiliate marketing, selling products, brand collaboration, and ad revenue sharing.

How to Sell on Instagram without a Website: Final Words

Instagram has become an incredibly powerful tool for businesses and individuals looking to increase their online presence and generate sales. Selling on Instagram without a website is a viable option for those who want to take advantage of the platform’s features and reach a wider audience.

By following the steps outlined in this guide, you can enable Instagram Shopping, connect to a payment processor, and start selling products directly on the app. With the ability to create visually stunning content, engage with your audience, and promote your products through Instagram’s features, the potential for success is limitless. Whether you’re an established business or just starting out, selling on Instagram is a great way to grow your brand and reach new customers.